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Underground Compounds
Product Packaging
Underground Compounds is a nationwide supplement brand producing top selling pre-workouts and performance products. With a hardcore, grunge inspired aesthetic, their branding matches the intensity of their formulations and appeals to serious fitness enthusiasts.
Snapshot
This project aimed to bring Underground Compounds’ bold and intense brand personality to life through packaging design. The focus was on capturing the brand’s grunge aesthetic while ensuring clarity, recognisability, and shelf impact for their top selling pre-workouts and supplements.
The Objective
Underground Compounds’ hardcore identity was expressed through packaging using a bold, minimal design system. Consistent use of colour, typography, and layout across product variants ensured instant brand recognition, while a clean, focused approach let the intensity of the brand shine without clutter.
The Solution
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