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PumpLab
Brand Identity + Web Design + Digital Marketing & Social Media
PumpLab is an Australian gym apparel brand merging performance wear with a streetwear edge. Originating in the Northern Rivers, it’s defined by modern cuts and a raw, grunge aesthetic built for a younger, style driven audience.
Snapshot
The focus was on developing a unified brand identity alongside a strong digital presence across web, social media, and marketing. The goal was to position PumpLab as a distinct voice in the gym apparel space while driving engagement and growth.
The Objective
The solution established a distinct brand identity alongside a strong digital presence across web and social platforms. A bold visual direction reflects PumpLab’s streetwear edge, supported by a clean, user focused website and engaging social content designed to build awareness and connect with a younger audience.
The Solution
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